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History of Graphic Design

Have you ever wondered what Graphic Design is all about and what graphic designers do? 

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The roots of graphic design trace back to ancient times when prehistoric citizens conveyed messages on walls through visual elements. Fast forward a few thousand years, and written language on ancient tablets allowed the Sumerians to communicate messages. Chinese calligraphy introduced graphic forms, and coats of arms during the Crusades acted as early forms of branding.

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In 1393, King Richard II of England mandated landlords to display signs outside their premises, a tradition still seen in today's businesses. The Gutenberg press revolutionized Graphic Design in 1439, enabling the mass production of books and images. In the 1800s, chromolithography introduced color to printed items.

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It wasn't until 1922 that the term "graphic design" was coined by William Addison Dwiggins, emphasizing the importance of design and graphics in conveying messages. Around 20 years later, Paul Rand outlined graphic design principles in his book "Thoughts on Design," coinciding with the rise of television and the need for logos in commercials. Paul Rand was an influential American graphic designer and art director known for his significant contributions to Graphic Design. His work continues to be studied and celebrated in the graphic design community.

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The 1950s to 1970s witnessed the development of linotype typesetters and various typefaces, enabling mass production at reasonable prices. Ad agencies flourished in this era, focusing on branding and commercials. In the 1980s, desktop publishing software like Quark and Adobe PageMaker ushered in the digital era. Graphic Design continued to evolve through the 1990s and into the 21st century, reaching online platforms like Canva and social media.

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